The Gold Coast has claimed a larger stake of Queensland’s business events market as latest figures reveal an upward trend for meetings over the last financial year. The QBES results show the Gold Coast attracts 44% of all conferences in Queensland.
Destination Gold Coast CEO Annaliese Battista said the results are a clear indication the city delivers a consistent and compelling offer for business events. “The latest data reaffirms the Gold Coast’s business events market share continues to be propelled by a combination of world-class infrastructure, diverse experiences and increased accessibility – in the heart of Australia’s holiday playground. The Gold Coast rates highly in delivering this mix, with the added bonus of stunning beaches and rainforests in one of the most ideal climates in the world.”
The survey also highlights higher average delegate numbers per meeting for those attending Gold Coast conferences. “The Gold Coast is a city delegates hope their company or association choose for their next meeting, with 14% more delegates on average signing up for a conference in our city.”
The Gold Coast already boasts the longest stay by business events delegates in Queensland, accounting for 3.1 days in the region. “The results reflect the confidence and proactive approach of the city and industry partners to constantly reinvent our tourism and business events offering.”