Content is King! Social Media expert Min Rogers tells you how to build reputation and sales through your social media content.
We all know that a presence on social media is important. But what exactly does that mean? Here is a little secret. As the co-founder of Very Media and creator of the online social media training course, Content that Counts, I believe that making an impact on social media is all about your strategy, not how many platforms you spread yourself across.
Content Needs a Strategy
Gone are the days of blasting your content out into the world and crossing your fingers that the right people will see it. In 2019 and beyond, it’s all about being strategic. And let’s face it, we’re all time poor, so why spend time creating content for platforms that just aren’t achieving your business goals? It’s time to focus on your content strategy. Because without one, your social media presence simply won’t achieve the results you desire.
So, how do you know which social platforms to prioritise? How much time do you need to devote to each? And which platform should lead the way? Don’t panic. You can save precious time and money by better understanding which social platforms best serve your business or ‘side hustle.’ Once that’s done, you can populate those platforms with content that makes the biggest impact – content that not only boosts your reputation, but converts to sales.
Here are my top tips on how to make an impact on social media:
Focus First On Building Your Reputation
Before you even start thinking about paid advertising, you need to focus on building your reputation. A great starting point is to nut out your company’s vision. However, this isn’t about what product or service you deliver. It’s about purpose. Why do you do what you do? Why does your business exist? Figure that out and share it with the world. People want to engage with brands that share the same values and beliefs as them.
Identify Your Goals
Work out what is important to you when it comes to being on social media. If you’re after traffic, then perhaps look at Facebook or Twitter. If brand awareness if your thing, try Instagram and Facebook. If generating sales is your goal, then look to LinkedIn or Facebook. Just remember that whichever platform you choose will also be impacted by the product or service your business offers. It’s time to figure out your goal, then research the best platforms to make that goal a reality.
Decide How Much Time You Want To Invest In Social Media
Each social media platform has different needs influencing your mission to make the biggest impact. Here is a quick guide to how much content you should post on each platform:
■ Facebook: One post every 1–3 days; never more than twice a day.
■ Instagram: Once or twice a day (AM & PM)
■ Twitter: Hourly, 10–15 times a day
■ LinkedIn: 2–3 times a week
The important thing to remember is that consistency is the key. Choose your platform and then consistently provide it with your content.
Create The Right Content
In early 2018, Facebook announced a major change to the way it serves content to users. It’s all based around providing a good “user experience.” If your content isn’t providing that experience, then Facebook will likely stop promoting your posts in its newsfeeds. A good user experience means delivering content with which people want to engage. To that end, the most engaging content falls into three categories:
So, now is the time to take back control of your social media activity and to move forward with a clear strategy. If you’re still not sure about things, I invite you to explore my online training course, Content that Counts, via www.minrogers.com. Or you can request a consultation with the team at Very Media at www.verymedia.com. au. Co-founder Michael Jacobson and I would be more than happy to help you present your story to the world. ■
About Our Expert
MIN ROGERS is the co-founder of Gold Coast communications agency Very Media. Prior to starting the agency, Min was an award-winning journalist, a trusted media advisor for a government department, and she managed a digital communications team and strategy for one of Australia’s leading universities. When it comes to coaching and teaching, Melinda has been a consultant for the Queensland Writers Centre, delivering workshops on content strategy. She also teaches public relations and communications strategies at tertiary level, and she is the creator of online training course, Content that Counts. Her ability to implement and execute successful communication strategies for businesses was recognised in 2018 when she was named a finalist in the Gold Coast Young Entrepreneur Awards. Melinda also holds a Bachelor of Communications, a Diploma of Marketing and a Graduate Certificate in Education Law.
After all of that strategic content writing, it’s time to eat. What about using these chopsticks?